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Google Ads

Google Ads, (previously Google AdWords), is an online advertising platform developed by Google among many advertising outlets. It allows businesses to create ads and advertise them more than Google searches. Launched in 2000, Google Ads has become a foundation of digital marketing. It offers a robust platform for businesses to find potential customers effectively and enjoy business growth. 

How Google Ads Works

Pay-Per-Click (PPC) Model

Google Ads operates on a pay-per-click (PPC) model. This means advertisers pay a fee each time someone clicks on their ad. Such value makes it advantageous because it ensures that businesses pay for engagement. It builds awareness and helps you promote your business on Google Search and relevant platforms.

Auction System

When a user searches for a keyword, an auction determines which ads appear. Advertisers bid on keywords about their products or services. However, the highest bid doesn’t always win. Google uses a combination of the bid amount and a Quality Score. The platform measures the relevance and usefulness of the ad and the linked landing page.

Quality Score

Quality Score is a critical component in the ad auction process. It is determined by several factors including:
1) Click-Through Rate (CTR)
2) Ad Relevance
3) Landing Page Experience.
High-quality scores can lead to lower costs and better ad placements.

Types of Google Ads

Search Ads

These are text-based ads that appear on Google search results pages. People may initiate by keywords typed into the search bar which is typically found at the top and bottom of the results page.

Video Ads

These ads appear on YouTube and across the Google Display Network. Video ads can be highly engaging and are an effective way to showcase products while telling brand stories.

App Ads

App ads promote mobile applications across Google's network. These ads can appear in Google Search, Google Play, YouTube, and within apps on the Google Display Network.

Display Ads

Display ads are visual ads that appear on websites within Google's Display Network. This network includes millions of websites, news pages, blogs, and Google-owned properties like YouTube and Gmail. Display ads can be in the form of images, videos, or interactive content.

Shopping Ads

Shopping ads are used by e-commerce businesses to display products directly within Google’s search results. These ads include product images, titles, prices, and store names. All the information makes them highly effective for driving retail sales.

Enhance brand awareness

Google Ads are a pathway to enhance brand awareness to drive more sales. It provides various reasons to increase the brand’s visibility across the globe. Google demographics accommodate every kind of business and increase revenue. The platform has several types of advertising to promote your brand and services and ensure you get customer attention.

Targeted Advertising

Google Ads are well-known for targeted advertising. Advertisers can target users by focusing on numerous factors such as keywords, location, demographics, device type, and even specific times of the day.

Outrank Competitors

Google Ads is a flexible medium to exceed your competitor’s current efforts. As it ensures brand awareness, your services can easily be outranked by the competition. With the help of competitor tools or search industry-specific keywords, you may know the business your competitors use already.

Measurable Results
  • One of the significant advantages of Google Ads is ensuring detailed analytics. One can track the performance of their ads in real time. Advertisers can easily measure impressions, clicks, conversions, and the overall return on investment (ROI).

Flexibility and Control

Google Ads offers flexible pricing models, therefore advertisers have complete control over their budget and ad placements. This feature enables businesses to set daily budgets and adjust bids for better performance. In addition, businesses of all sizes can leverage the platform as per their needs.


Boost Digital Marketing assures Google Ads for businesses to enhance their online presence and reach a larger audience. We ensure versatility, targeting capabilities, and measurable results which makes it an invaluable component of any digital marketing strategy. Whether you own any small business or a large corporation, Google Ads can significantly impact your marketing success while assuring meaningful business growth.

Increased leads

By using the right Google Ads Strategy, your business may increase leads and even drive them to increased sales. While creating a campaign, you have the option to choose specific advertising goals to increase conversions. 

Quick and Effective

Google Ads ensures quick results. Usually, organic marketing strategies take time to gain traction, Google Ads can drive traffic and conversions immediately right after launching the campaign.